Creative Work

HotPRshop.com provides content for any media. Click the tabs on the left or links below to see samples and read about how each one can help you. Send an email about producing creative that makes a connection.  

Press releases announce news about your business you want your market to know. A good press release gets the attention of editors and producers who will carry your story or approach you for an interview or feature. Distribute a press release to help promote new products, special offers, website launches, media features and more. Get some attention now. 

Radio ads get you inside the target's head. It's theater of the mind and a good radio ad makes the listener glad they didn't change the station. Radio is an excellent media to get good PR because here's a secret... most radio ads SUCK. When yours doesn't, it gets people talking. Start the conversation here. 

Print ads appear in periodicals such as trade journals, magazines and newspapers. Consider billboards and banner ads a form of print advertising. If you buy a print ad, don't let the publication write it. They don't have a staff of copywriters who have consulted with you on what you want to say. Write it right. 

Advertorial is paid content that reads like a news article or featured editorial. Often, these stories are directed right to your target. Many trade journals and publications with a specialized audience offer advertorial placement. Make sure your investment pays off.